“Since the Super Bowl, many people have asked me what it feels like to have been portrayed by an actor on such a large stage,” Soto said. In fact, he was the inspiration for the handler featured in the “Brotherhood” Super Bowl commercial that won USA Today’s AdMeter. John Soto, supervisor of Warm Springs Ranch, has been providing care for the Clydesdales for 33 years. They were formally introduced to celebrate the repeal of Prohibition for beer. The Budweiser Clydesdales have been an integral part of Anheuser-Busch’s heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality and team spirit, according to a news release.
On April 7, the Clydesdales will celebrate a major milestone-the 80th anniversary of their association with Anheuser-Busch. Each VIP tour costs $500 and can accommodate up to 16 guests, with the tour offered once daily. The VIP tour also includes time in the pastures with the Clydesdales, as well as samples of Budweiser for adult guests older than 21 at the end of the tour and a photo opportunity with one of the world famous Budweiser Clydesdales. On the tour, guests climb aboard a custom-built vehicle for a private excursion on the 300-plus acres and talk with Clydesdale handlers. New for 2013, the ranch now offers a VIP tour. The tour costs $10 per person and lasts an hour and a half. The ranch offers twice-daily tours every day except for Wednesday. The popularity of the Super Bowl spot has certainly piqued the public’s curiosity around the training of Budweiser Clydesdales and how they spend their early years.” “On some other days there is limited availability. “Some tour dates, particularly Saturdays in the spring, already are sold out,” Knapper said. This includes Hope, the star of Budweiser’s award-winning and top-ranked Super Bowl commercial, and Stan, the first-born foal of 2013, named after all-time MLB great Stan Musial. Jeff Knapper, GM for Clydesdale operations for Anheuser-Busch, said that, through March 27, 17 baby Clydesdales had been born at Anheuser-Busch’s state-of-the-art Clydesdale breeding farm, which is home to more than 100 Budweiser Clydesdales.
The farm, where more than 35 baby Clydesdales are expected to be born this year, is open for public tours. Today marks “opening day” of the Budweiser Clydesdales’ Warm Springs Ranch in mid-Missouri.
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